Screen Placement Best Practices
Placing your screen in the right location is very important; digital signage only works if it’s being seen! This article will give you some tips on how to ensure maximum visibility for your audience.
This article will give you some best practices to consider when you are deciding where to put your screens.
Strategic Placement
Prior to receiving your screen, consider a placement location that will receive optimal engagement.
- Place your screens in areas of high footfall and/or standing traffic, such as waiting areas and entrance lobbies.
- For screens that contribute to sales, it’s effective to place key information at the point of sale.
- Ensure your screens are placed in areas where they’ll be seen by the target audience.
Consider Sight Lines
As we mentioned, signage only works if it’s seen by your customers, therefore placing it in an area of maximum visibility is essential. To accomplish this, it’s important to consider the following.
This refers to the natural eye level of consumers. Adhering to these sightlines is important to help consumers see your signage with the least possible effort.
If signage is being placed outside the primary sightlines of your customers, try and capture their attention with bigger, bolder and more engaging signage.
Think about how your customers typically move around your store. Is there a certain route customers tend to take? Are there particular areas of high traffic? Place your signage with these questions in mind to achieve maximum visibility.
This refers to moments when the customer stops (such as queuing areas), giving them time to fully take in their surroundings. This provides a great opportunity to showcase more detailed information, that may not be appreciated when the customer is moving around.
Avoid Intrusion Between Digital and Physical Experiences
The digital user experience, administered through your digital signage, needs to work seamlessly with the physical experience of the customer. It’s crucial to avoid placing signage in locations that could intrude the physical user experience, and vice-versa.
We’ve listed some tips below that may help achieve this:
- Steer clear from placing audible content in areas with high levels of noise.
- Be wary of information overload, where too much information in one location can detract from the customer experience
- If you’re using kiosks, avoid placing them in areas that obstruct walkways. This can cause congestion and create an overcrowded environment.
Consider Lighting
Like the brightness on your phone, adjustments need to be made depending on the screen’s exposure to light. Understanding the lighting environment enables you to choose the best brightness settings for your screen. Some examples are given below:
- For brightly lit areas, screen brightness will have to be increased to compensate (and vice-versa for darker areas).
- In certain locations, light exposure may vary. Use the ‘Adaptive Brightness’ setting on your screen to automate brightness changes throughout the day.
For more information on how to deal with lighting, see our Complete Guide to Screen Brightness.
Monitor and Maintain
Digital signage optimisation is not achieved through one decision; it’s a continuous process. Make sure to gain insights on your screen performance through TrouDigital Reports and feedback from your customers/colleagues.
Maintaining the health of your screens is crucial to delivering consistent and durable signage. Click here to explore our article on maintaining your screens.