Playlists
The Playlists tab is where you bring all your Creatives together, ultimately shaping what will be shown on your screen. This article will outline how to create and schedule your Playlists.
Creating a Playlist
After opening the Playlists tab, you’ll be met with your library. This is where all your Playlists will be stored. To create a Playlist, click ‘New Playlist’ in the top-left corner of the library.
Below is a step-by-step guide on the typical process of creating a Playlist.
First, name your Playlist and give it a brief description.
You’ll notice a sidebar on the left showcasing your Creative library (if this isn’t there, click ‘Add Creative’ in the top-left corner). Find the Creatives you want to include and drag each one into the Playlist.
Once you’ve placed each Creative into the Playlist, order them accordingly using the same drag-and-drop technique.
On the bottom-left of each Creative, you’ll notice a clock icon. This is where you can amend the duration of time that a Creative stays on screen, with the time frame written next to the clock illustrating the current duration. To change the duration, simply click the clock icon and amend accordingly.
Scheduling Your Content
Scheduling each Creative ensures that the right content is on-screen at the right time. This can be achieved by making changes to the ‘Creative Schedule’.
Click the calendar icon on the bottom-right of a Creative to open the Creative Schedule (alternatively, hover your mouse over a Creative and click the calendar icon in the middle).
There are four parts to the Creative Schedule.
Choose whether a Playlist plays indefinitely or until a specific date.
Example: if an offer is only available until the 31st, an advertisement will be set to stop playing on that day.
This setting can be used to make Creatives appear at particular times of the day.
Example: morning briefing to employees only plays until 10:00am.
Use this setting to select the days of the week you’d like your Creative to play.
Example: McDonald’s ensuring the correct Wrap of the Day is on the menu.
This is where you can apply interactive events to your Creative (i.e. Touch).
Example: customers can touch the screen to browse housing options in an Estate Agency.
Saving Your Playlist
If you want to see how your Playlist will appear in action, click ‘Preview’ in the top-right corner. This will play the content exactly how it would play on-screen. You can do this multiple times to perfect your Playlist!
Once you are happy, click ‘Create’ to save the Playlist to your library. Once created, the Playlist is immediately ready to send to your screens.